Oh, I see! moments
Travel Cultures Language

Creative Expression Counts In Search for “Coolest Dad”

by Meredith Mullins on June 13, 2013

Two girls celebrate summer vacation, creative expression by Jason Lee

Happy Father’s Day . . . and summer vacation!
© kristinandkayla.com

What Makes A Good Dad?

Who is the world’s greatest dad?

Abraham Lincoln? Jim Henson? Brad Pitt? Barack Obama?

Hopefully, we all say that the world’s greatest dad is our own. We forgive the flaws and treasure the tender moments.

We honor him on Father’s Day with a “World’s Greatest Dad” mug, a colorful tie (that we hardly ever see him wear), or a handmade gift that makes him oddly silent because of that lump in his throat.

Artistic Expression Speaks Out for World Oceans

by Meredith Mullins on June 6, 2013

colorful plastic pieces in rows in Jerry Takigawa's artistic expression of world ocean tragedy

© Jerry Takigawa

What Do You See Here?

A beautifully crafted Chinese game board?

A designer version of the betting game where the walnut shell gets hidden?

A surprisingly ordered set of colorful cups floating over a pebbled stream bed?

Which one is the subject of this unique artistic expression? Or is it none of these? And how does an albatross fit into the story?

Yoga Poses Take This Optical Illusion Out for a Spin

by Janine Boylan on May 6, 2013

creative process for human motorcycle optical illusion with yoga poses

Progressive International Motorcycle Shows ad campaign
photo © Holland Norkoski

The Creative Process Unlocked

What do yoga and motorcycles have in common?

San Diego advertising firm, i.d.e.a., brought the two together and added a bit of paint. Presto! Human motorcycles.

Oh, I see the optical illusion! Do you?

But how did they come up with the concept of a human motorcycle?

Forming the Plan

i.d.e.a. was given the task of creating an ad campaign for Progressive International Motorcycle Shows. They wanted to represent the different types of bikes at the shows but in a modern and racy way.

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