Oh, I see! moments
Travel Cultures Language

Creative Ideas: Dishes Feed a Community Art Project

by Janine Boylan on January 6, 2013

Belgium tree, showing creative ideas for a community art project

Hasselt’s Tree of Taste
© Mooz

Belgium’s Porcelain Tree of Taste

In the back of my cupboard, I have a few dishes that don’t match the rest of my set. One plate was a gift from a relative, another was from a garage sale, and a third came from my travels. I never use them, but since I can’t seem to part with them, they continue to occupy space in the cupboard.

From Unused Dishes to a Creative Idea

Like me, Inge Vanluyd and Stefan Vanbergen of the creative agency mooz noticed that they had a small collection of unused dishes in their cupboards. But, unlike me, they had an inspiring OIC moment.

An Irritating Issue Invites Creative Problem Solving

by Meredith Mullins on January 3, 2013

Littering of chewed gum, showing need for Creative Problem Solving

What Do U C?
© Meredith Mullins

What Do You See in the Photo?

An early Jackson Pollock? A view of the earth from the edge of space? A beachside road where seagulls have marked their territory?

Still not sure? Perhaps this riddle will help provide an Oh, I see moment:

It has all the attributes of a good friend.

  • It’s long lasting.
  • It sticks through thick and thin.
  • It stays true to itself (it doesn’t change in basic form or values).

But unlike a good friend, it offers nothing concretely useful, it’s annoying when it’s not a part of your life, and it’s disgusting when it’s past its prime.

What is it? Do U C now?

Clever Uses for Old Campaign Signs

by Janine Boylan on November 12, 2012

campaign sign for its first clever use

Campaign sign placed to attract motorists’ attention
© Janine Boylan

What’s the Life Cycle of a Campaign Sign?

From Planting to Harvest

Just a week ago, when election season was in full swing, brightly colored campaign signs were sprouting hourly along the roadside. By election day, competing candidates’ signs were jostling for each nourishing ray of motorists’ attention.

Then, suddenly, the morning after the election, nearly all the signs had been plucked away. The freeway fields were bare again.

It made me wonder: what is the life cycle of a campaign sign?

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