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20

May

These Life-Changing Experiences Are for the Dogs

by Janine Boylan on May 20, 2013

Amanda Mouisset, providing life-changing experiences for dogs

Amanda Mouisset
© Amanda Mouisset

Amanda Mouisset Takes the Lead

Amanda Mouisset’s life is filled with one life-changing experience after another.

Changing the lives of dogs, that is.

Mouisset didn’t plan to change so many dogs’ lives. She says it all started when she had a “project” dog that needed dog behavior training.

That, she explains, is why she started volunteering at the local SPCA animal shelter. That led to a full-time postion as a pet behavior specialist. And that led to many life-changing experiences.  Read more...

 

Making a Difference

13

May

Achieving Success One Wave at a Time

by Janine Boylan on May 13, 2013

Girls achieving success through surfing with The Wahine Project

It’s a little easier when someone helps you balance.
Photo courtesy Dionne Ybarra, The Wahine Project

The Wahine Project Knows No Barriers

Surfboards used by girls achieving success in The Wahine Project

Dionne Ybarra + surfboards.
Photo courtesy of Dionne Ybarra, The Wahine Project

Early in the morning, a car with a rooftop rainbow of surfboards pulls into the beach parking lot. A group of sweatshirted girls shifts eagerly, and a little sleepily, from one bare foot to the other in the cold Monterey, California, sand.

Dionne Ybarra steps out of her car, and the girls’ faces light up as she greets them each by name.  Read more...

 

Making a Difference

06

May

Yoga Poses Take This Optical Illusion Out for a Spin

by Janine Boylan on May 6, 2013

creative process for human motorcycle optical illusion with yoga poses

Progressive International Motorcycle Shows ad campaign
photo © Holland Norkoski

The Creative Process Unlocked

What do yoga and motorcycles have in common?

San Diego advertising firm, i.d.e.a., brought the two together and added a bit of paint. Presto! Human motorcycles.

Oh, I see the optical illusion! Do you?

But how did they come up with the concept of a human motorcycle?

Forming the Plan

i.d.e.a. was given the task of creating an ad campaign for Progressive International Motorcycle Shows. They wanted to represent the different types of bikes at the shows but in a modern and racy way.  Read more...

 

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